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Future of Credit Blog

  • Getting the Most Return on Your Credit Card Marketing Investment

    posted by Ann Marie Day, Director of Marketing on Thursday, November 9, 2017 As credit card competition continues to heat up, it's more important than ever for issuers to invest in marketing the benefits of their credit card offerings to consumers.

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  • 1% is No Longer Enough

    posted by Eric Schurr on Thursday, October 19, 2017 Can a credit union “buy” a member's love and loyalty? Perhaps not, but if they want to try, card rewards are the single biggest currency the cooperative has at its disposal.

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  • This is Why Credit Unions are Becoming 'Financial Portals'

    posted by Eric Schurr on Thursday, September 21, 2017 Eric Schurr's job is to try to think ahead for credit unions. These days, he's thinking credit unions will need to become helpful to their members beyond just making loans, managing their checking accounts and cashing checks.

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  • Becoming Mindful about Financial Health... in 4 Easy Ways

    posted by Connie Thienes, Product Manager on Thursday, August 17, 2017 You would think working in financial services would keep financial health at the top of our minds. But that's not really how it works, is it? Like the cobbler who looks right past his son's shoes, financial pros can sometimes fail to focus on neglected consumer segments.

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  • How can you help your members survive the Gig Economy?

    posted by Eric Schurr on Tuesday, August 1, 2017 McKinsey estimates 27 percent of the U.S. working age population is composed of freelancers workers. That translates to as many as 68 million independent workers. How many of these individuals are credit union members? How many more would be if credit unions evolved to serve their specific needs?

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