posted by Ann Marie Day, Director of Marketing on Thursday, November 9, 2017
As credit card competition continues to heat up, it's more important than ever for issuers to invest in marketing the benefits of their credit card offerings to consumers.
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posted by Eric Schurr on Thursday, October 19, 2017
Can a credit union “buy” a member's love and loyalty? Perhaps not, but if they want to try, card rewards are the single biggest currency the cooperative has at its disposal.
posted by Eric Schurr on Thursday, September 21, 2017
Eric Schurr's job is to try to think ahead for credit unions. These days, he's thinking credit unions will need to become helpful to their members beyond just making loans, managing their checking accounts and cashing checks.
posted by Connie Thienes, Product Manager on Thursday, August 17, 2017
You would think working in financial services would keep financial health at the top of our minds. But that's not really how it works, is it? Like the cobbler who looks right past his son's shoes, financial pros can sometimes fail to focus on neglected consumer segments.
posted by Eric Schurr on Tuesday, August 1, 2017
McKinsey estimates 27 percent of the U.S. working age population is composed of freelancers workers. That translates to as many as 68 million independent workers. How many of these individuals are credit union members? How many more would be if credit unions evolved to serve their specific needs?